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Case Study: Propaganda Poster Store

If, like me, you are a fan of classic, colourful propaganda posters, then check out PropagandaPosterStore.com.

It’s a fantastic resource for vintage propaganda posters, created by countries fighting in some of the biggest wars of the 20th century. Not only are the posters fantastic from a visual standpoint, but the accompanying descriptions give a detailed background into why each one was first commissioned.

From the iconic “I Want You For U.S. Army“, used during World Wars 1 and 2, to the lesser known Soviet space propaganda posters, such as this one celebrating the success of sending the first man into outer space.

i-want-you-us-army
glory_to_the_cosmonaut

While the website content was top-class, the website design needed a makeover, for the following reasons:

  • The theme was a bit out-dated.
  • As an e-commerce site, more “trust signals” were required – why should I buy from this website and how do I know that it’s a reputable store?
  • The website was not optimised for mobile devices. Google now rewards websites for having a responsive layouts (note to self – implement responsive design on dajo.ie!). Not to mention that it makes it easier for customers on mobile devices to view the website.
  • Converting visitors to paying customers was a high priority as part of the re-design

Homepage – Before Screenshot

Homepage after

Homepage – After Screenshot

Homepage before

Improvements

  • Fully responsive re-design – adapts to fit a smartphone, tablet or desktop
  • Addition of trust signals in the upper part of the website – free shipping, contact number, return policy
  • Quicker payment – one page checkout
  • SEO improvements – caching added and page speed improved. This should help with Google search rankings

View the website here »